If you find yourself in Atlanta, Georgia, our Member Spotlight for June is a must-try for anyone with a sweet tooth and a passion for exceptional baked goods and chocolate delights. Prepare to be captivated by the skillful craftsmanship, attention to detail, and unforgettable flavors that define this unique bake shop chocolatarium. Whether treating yourself to a well-deserved indulgence or looking for the perfect gift for a loved one, Flaky Not Flaky will leave a lasting impression. Let Flaky Not Flaky take you on a delightful journey through the enchanting world of sweet sensations.
You can apply the following truths to every Flaky product as a result of their guiding principles. Only fresh, complete ingredients are used by Flaky. For instance, Apples from Washington, chocolate from Belgium, and Georgian buttermilk, to name a few sources of supply. The tastes you experience are made from whole vanilla beans, actual fruit, confections made by hand, and ground spices. Flaky not Flaky believes you’re worthy of better.
Flaky Not Flaky is on a mission to support your creation of dessert experiences. We enjoy making goodies that may be familiar but are done in novel or unconventional ways, whether it’s to enjoy time with friends and family or to surprise your coworkers (or employer). Their products are tasty and enjoyable conversation starters.
PREP Spotlight Questionnaire
How did you first become a part of the restaurant/food industry, and what was your first job?
Flaky was born from a love of bringing people together through shared food experiences. My first job was bussing tables at a Mexican restaurant and then waiting tables in front of the house before finally making it into the kitchen.
How did you choose your name?
At Flaky, we do things you’ve probably seen before – we didn’t invent the scone – but you probably haven’t seen them done in the way we do them. So we’re “flaky = delicious,” not “flaky = silly.” While our business is fun, we’re serious about the execution and quality of everything we do.
How long have you been in Georgia, and what first brought you here?
We’ve been in Georgia for over 20 years and have been in business since 2021. Our family got and kept us in Georgia.
What are the most essential skills for a new food concept?
For us, there is no “most important” single skill. Our North Star is the customer experience. It influences everything we do, from quality control to ingredient costs to engagement activities. Of course, knowing how to run a business is important, but choosing the right values is critical.
What’s the most significant food business-related challenge you had to overcome?
Overcoming the fear of getting started was our greatest fear – what if nobody likes what we do? What if we fail? But our North Star reassured us that success would come if we engaged the community and delivered an excellent product and experience every time.
What prompted you to start a food business?
There was a moment where we said, “Why not us” If we don’t believe in ourselves, who else will?
What’s on your menu? Why did you choose this cuisine/product?
We specialize in baked goods as well as artisan chocolates. Our signature pastry is a sconut – a scone/donut hybrid—big pillowy dough, moist & sweet, baked – not fried, and filled with all-natural ingredients. You’ll never find an extract or artificial color/flavor in anything we do. Our chocolates include bonbons, truffles, and bars – all using premium cocoa from small farms in Venezuela and small batch producers in Belgium and France. We also make a selection of premium cakes topped with our bonbons and other chocolate creations.
Are any new exciting news or events coming?
We are having a “summertime Christmas “offering at the Peachtree Road farmers market. We’re bringing back all our holiday flavors for one week, from peppermint bonbons to s’more sconuts and even an iced “hot chocolate with a toasted marshmallow if you’re thirsty. Follow us on Instagram to stay in the loop.
How can someone buy your product?
Folks can order any time on www.FlakyNotFlaky.com or see us at the Peachtree Center Green Market on Thursdays or the Peachtree Road Farmers Market on Saturdays, in addition to our website.